The title track to Coldplay's Everyday Life is a special song, so it's no wonder the band chose to pair it with special visuals. This week, the video premiered on South African community TV station Soweto TV. It was shot in South Africa, Morocco, and Ukraine and directed by 23-year-old Karena Evans, who is famous for helming a number of Drake videos including “Nice for What,” “God’s Plan” and “In My Feelings.”
The poignant clip begins with a spoken word intro. “‘Ubuntu’ is a Xhosa word…It means ‘humanity,’ direct translation," a voice explains while dancers conduct traditional dances in the video's different locales. "So basically, you’ll always need the next person. You know what I mean? So one hand washes the other, the one hand does need the other to clean. That is Ubuntu. To help others, your brothers, your sisters. Even when they are strangers and you don’t know them, you are supposed to help them.”
Watch the powerful "Everyday Life" video below.
Though Coldplay have vowed not to tour again until they can find a way to do so sustainably, Chris Martin recently announced they'd be playing iHeartRadio's sold out ALTer EGO on January 18 at the Forum in Los Angeles, alongside Billie Eilish, The Black Keys, blink-182, The Lumineers, Rex Orange County, SHAED and more.
If you can't make it LA this year, we've got you covered. Fans will be able to tune in to an exclusive stream of the show to watch it all happen live via LiveXLive through the LiveXLive mobile and OTT apps for iOS, Android, Roku, Amazon Fire TV, Samsung TV,and Apple TV. The stream will also appear on YouTube, LiveXLive's Twitch channel and LiveXLive's socials. The show will also be broadcast live across over 70 Alternative and Rock iHeartRadio stations.
For more information, head over to iHeartRadio.com/alterego.